Beauty Industry

Popsugar Reveals Beauty Award Winners

St. Jane is Popsugar's Reader's Choice winner, featured in the first-ever 'Power Your Pretty' Beauty Awards.

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By: Marie Redding

Senior Editor


Popsugar has announced the winners of its inaugural beauty awards, the Power Your Pretty Awards, see all the winners here. 

Saint Jane Beauty scored the Reader’s Choice Award for Brand of the Year. Shown above is its Microdose lip gloss — the first luxury CBD-spiked lip gloss. (Photo via Instagram/SaintJaneBeauty )

The intriguing awards categories are unique — and geared toward the wide-ranging preferences and personalities of all types of beauty consumers. The 65 winners range from budget brands to prestige products. 

Categories include, “Someone Who Loves a Good Deal” — and the winners include E.L.F. Poreless Putty Primer and CoverGirl Exhibitionist Mascara. Another category, “The One With A Taste for the Finer Things” features 3Lab Oil Complex and Oribe Cote d’Azur Refining Hand Scrub. 

Popsugar describes the awards as, “a one-of-a-kind celebration of the year’s best new beauty launches, hand-picked by our trusted team of editors with one person in mind: you.” Popsugar is a leading global lifestyle brand for women that reaches a monthly audience of 300M across a range of channels — and beauty is among its largest categories.

Lisa Sugar, Popsugar’s founder and president (and self-proclaimed beauty junkie) says, “I am so thrilled to announce the launch of the annual Popsugar Power Your Beauty Awards. Our audience is devoted to our beauty reporting, and they turn to us as a trusted source for advice and expertise about a topic we truly love. We created our beauty awards through our unique playful and purposeful editorial lens, focused on our reader at all times. Our goal is to introduce the vetted and well-tested products we love to our audience.” 

See all the winners at the link above, on Popsugar’s website — and here they are listed below. 

2019 POPSUGAR POWER YOUR PRETTY WINNERS


The One Who Always Hits Snooze
  • M-61 PowerGlow Peel Gradual Tan Pad
  • Ouai Scalp & Body Scrub
  • Supergoop! Shimmershade Illuminating Cream Eyeshadow SPF 30
  • Nudestix Nudies All Over Face Color Bronze + Glow
  • Becca Skin Love Brighten & Blur Primer

Someone Who Feels Best After a Blowout
  • R+Co Moon Landing Anti-Humidity Spray
  • Bumble and Bumble Curl Butter Masque
  • Fekkai Full Blown Volume Dry Texturizing Spray
  • Garnier Sleek Shot In-Shower Styler
  • Living Proof Color Care Whipped Glaze

The One With a Degree in Skin Care
  • Tatcha The Dewy Skin Cream
  • Sunday Riley A+ High-Dose Retinoid Serum
  • Innisfree Nourishing Cream with Ginger Honey
  • SkinCeuticals Glycolic 10 Renew Overnight Cream
  • AmorePacific Enzyme Peel Cleansing Powder

The Person Who Believes More Is More
  • Too Faced Damn Girl! Mascara
  • NARS Natural Radiant Longwear Foundation
  • L’Oreal Paris Rouge Signature Liquid Lipstick
  • Benefit Badgal Bang! 24 Hour Eye Pencil
  • BareMinerals Endless Summer Bronzer

The Big-Time Believer in Clean Beauty
  • Lune + Aster RealGlow Skin Tint
  • Sephora Collection Glow Peel Pads
  • Burt’s Bees Hydrating Facial Mist
  • Davines Solu Sea Salt Scalp Scrub Cleanser
  • Drunk Elephant A-Passioni Retinol Cream

Someone Who Loves a Good Deal
  • e.l.f. Poreless Putty Primer
  • Covergirl Exhibitionist Mascara
  • Maybelline Superstay Ink Crayon
  • Essence Melted Chrome Eyeshadow
  • Kristin Ess Scalp Detoxifying Bubble Mask

The One With a Taste For the Finer Things
  • Oribe Côte d’Azur Refining Hand Scrub
  • Giorgio Armani Power Fabric Concealer
  • 3Lab Brightening Oil Complex
  • Dr. Barbara Sturm Brightening Serum
  • Augustinus Bader The Body Cream

The One Binge-Watching YouTube Tutorials
  • ColourPop x Bretman Rock Collection
  • Kitsch x Justine Marjan Collection
  • Lancôme Chiara Collection
  • Aquaria x NYX Professional Makeup Color Palette
  • Revlon x Ashley Graham Never Enough Lip Kit

The Person Who’s 5 Steps Ahead of the “Next Big Thing”
  • Saint Jane Beauty Luxury CBD Beauty Serum
  • Simple Skincare Compostable Cleansing Wipes
  • Tan Luxe Super Glow Hyaluronic Self-Tan Serum
  • St. Tropez Self Tan Purity Bronzing Water Gel
  • Clinique ID Dramatically Different Dose Serum

The One Who Leaves a Scent Trail Everywhere They Go (in a Good Way)
  • Narciso Rodriguez For Her Pure Musc
  • Bastide Verveine du Sud Eau de Toilette
  • Bath & Body Works Gingham Candle
  • Dial Silk & Magnolia Moisturizing Body Wash
  • Native Rosé Deodorant

Someone Who Really Cares About Their Flat Lay
  • Summer Fridays R+R Mask
  • Essie Gel Couture Sunrush Metal Polishes
  • Patrick Ta Beauty Major Glow Lip Shine
  • Nécessaire The Body Wash
  • Fenty Beauty Fairy Bomb Shimmer Powder

The One Who Geeks Out at New, Shiny Objects
  • La Roche-Posay My Skin Track UV
  • Dyson Airwrap Styler
  • SnowFox Rose Quartz Jade Facial Roller
  • Olive & June The Poppy
  • Dr. Jart Focuspot Dark Circles Micro Tip Patches

The Loyalist
  • IT Cosmetics CC+ Cream SPF 50
  • Farmacy Honeymoon Glow AHA Resurfacing Night Serum
  • Sally Hansen Airbrush Legs Leg Makeup
  • Eminence Strawberry Rhubarb Dermafoliant
  • Beauty by POPSUGAR Be Sweet Tinted Lip Balm

Readers’ Choice: Brand of the Year
  • Saint Jane

Congratulations to all the winning brands!

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